Circo Circular Business Track


Circular Business Design

Circo Circular Business Track powers the development of the Circular Economy, driven by Design. Companies work together with designers on developing circular products, services and business models. They do so by sharing knowledge, experience and inspiration with their network.

“Creating business through circular design” is a project, that inspires and facilitates the manufacturing industry to ‘Go Circular’, using a circular design approach. Our mission is make circular design the new default.


Circular Business Design





What’s in it for me?

As a participtant you will explore new circular business opportunities for your company through our circular design methodology in a series of three workshops. At the end of day three you will have developed  a new circular proposition, enclosing a business model, product (re) design and additional services/ processes. During the workshops you will  gather new knowledge about the circular economy in general, circular design and circular business models. Furthermore interaction with the other participating companies  during the process offer new insights and open opportunities for potential collaboration.


Who’s it for?

Manufacturing companies that aspire to develop a (more) circular and sustainable business. In each track up to 10 companies participate. Per company we ask two people to enrol in the workshop. A designer / business developer / engineer and someone from the business part of the organization, familiar with the market, customers and preferably other stakeholders. Much added value derives from combining innovative circular product design with business.

Daytime activities are organized in such a way that participants work as much as possible on their own circular case. This is done in a mix of

  • Transfering relevant circular knowledge, design process components and tools

  • Working independently with two people from a company

  • Working together with other participating companies


Day 1: Initate

This workshop delves deeper into the (design) principals of the circular economy. Together with other companies and designers, loss of valuable materials, products and components across the current value chain is mapped out and resulting circular business opportunities are identified and selected.

  • A brief introduction, what is circular economy?

  • Experience value destruction with tour or tear down workshop

  • Mapping current value chain opportunities based on value destruction and value creation

  • Introduction of the Products that Last framework. Encompassing Circular design strategies and business models

  • Selecting the most valueable circular opportunities and formulating an ambition statement

Day 2: Ideate

The most interesting circular opportunity from the first workshop will be elaborated further using the circular design strategies and business models from "Products that Last *". This results in a circular customer proposition with a business model, product (re) design and additional services.

  • Recap day 1: ambition and selected opportunity

  • Applying business models to visualize commercial options

  • Applying design strategies to create design solutions

  • Drawing up a suitable circular business model with activities, customer interaction and earning options

  • Determine consequences for product and service design

  • Completing a circular business canvas based on all input



Day 3: Implement

Day thee is all about implementation. Every company designs an implementation roadmap to bring its circular proposition to market. To finish of with a bang, participants pitch their new Circular Business proposition.

  • Determine which changes are required to implement the circular proposition

  • Feasibility test on key elements

  • Drafting a roadmap for implementation.

  • Completing the circular business canvas

  • Setting up and practicing pitch

  • Pitches